Tourism spending in Oconto County up 7.6 %
'The past three years have been outstanding for Wisconsin's tourism industry,' said Department of Tourism Secretary Stephanie Klett. 'The increased investment in tourism marketing has allowed us to expand our advertising campaigns and leverage celebrities with Wisconsin ties, bring in the nation's top travel writers to experience our destinations, tap into international markets, and attract lucrative sporting events, meetings and conventions.'
According to Longwoods International, for every $1 the Department spent on its 2013 summer and fall advertising campaigns, $6 was returned to state and local governments in incremental tax revenue.
Read more on the Green Bay Press Gazzette.