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Travel & Tourism Research

Longwoods has been a leader in tourism research since 1985, when we conducted the largest ever study of American travel behavior.

That tradition continues today with Longwoods Travel USA®, the largest ongoing study of the nation’s business and leisure travel, conducted quarterly since 1990.
Featured Case Study
Colorado_Case_Study_Cover Documenting research that spans more than 20 years, this case study provides a quintessential demonstration of the financial value of marketing. Read more
DMO Survival Tool Kit
Attention DMOs, CVBs and CVAs! Get the research you need to show the relationship between destination promotion and economic development. Read more


Our flexible research programs include visitor profiling, image research and tourism ROI.

  • Who is traveling to your destination
  • Who they traveled with
  • How much they spent
  • The main purpose of their trip
  • How far in advance they planned and booked their trip, and the tools they used to do it
  • When they traveled, and how long they stayed away
  • Transportation
  • Accommodations
  • Activities enjoyed on their trip (30+)
Contact us today for a complete list of our survey content.

We know the US travel market inside and out.