ALBUQUERQUE — Travelers looking for cultural authenticity and the great outdoors continue to boost tourism in New Mexico, the state’s chief promoter said Wednesday while releasing data showing the state is seeing tourism travel growth that is twice the national average.
“The numbers speak for themselves,” said Tourism Secretary Rebecca Latham. “There’s more trips to New Mexico than ever before.”
Annual data compiled by Longwoods International, a marketing, advertising and opinion research company, has shown steady gains in New Mexico and nationally since the end of the Great Recession.
Total U.S. travel growth from 2015-16 was 1.6 percent, according to Longwoods, while New Mexico’s total grew 3 percent.