Longwoods International is a respected leader in marketing, advertising, and public opinion research.
Our goal is to get underneath the surface veneer of data, to uncover the real motivators that drive consumer
choice and public opinion. We provide strategic guidance to help our clients evaluate their image, fine-tune
their campaigns, demonstrate accountability to budget decision-makers & make the most of their marketing dollars.
July 16, 2015 – In partnership with DMAI, Longwoods surveyed more than 18,000 consumers about destination marketing campaigns and economic development. The results were presented at the DMAI Annual Convention in Austin, Texas. Download the summary and the DMAI presentation.
Forbes Magazine reported in March 2015 that, yes, we can survey consumers and directly see how a state or city’s advertising campaign works in influencing perceptions and ultimately in motivating travel. But are there other benefits in boosting the community’s overall image with the same audience?
President and CEO of Destination Marketing Association International (DMAI) Michael Gehrisch has commissioned Longwoods to develop a white paper about the “halo effect” of tourism advertising. The whitepaper will explore the ways in which tourism advertising goes beyond influencing travel, to improve public perceptions of the destination as a place to live, attend school, start a career or business, or purchase a home. Read More
Investing in tourism promotion and marketing at the national, state, and local level is not only an effective way to attract visitors and grow the economy, it also enhances the image of the state as a place to live and do business.
Scott Walker, Wisconsin Governor
We’ve always known that our New Mexico True campaign plays a vital role in bringing people from all around the world to our state, and now we know that it does even more. By showing a true picture of New Mexico, we’re doing a better job of getting the message out that New Mexico is a great place to live, start a career, and raise a family.
The Pure Michigan campaign is delivering impressive results for our state, bringing millions of new visitors and their dollars to Michigan. It is because of the campaign’s positive impact on Michigan jobs, businesses and proven return on investment that I have made consistent and substantial funding for Pure Michigan a top priority of my administration.
Rick Snyder, Michigan Governor
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