American Resident Sentiment Towards Tourism

The Global Travel & Tourism industry continues to grow at a healthy pace, but not without some challenges. Over the past decade, we have been witnessing significant resident backlash against tourism growth in several major international destinations including: Barcelona, Venice, Amsterdam and Dubrovnik.

In partnership with Destinations International, Longwoods conducted a national survey with a representative sample of 1,500 adults drawn from a consumer research panel. The results reveal Americans' attitudes towards tourism growth: examining both practical and emerging/growing concerns including economic development, perceived environmental impacts, overtourism, quality of life, and many others. 

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