About Longwoods

Established in 1978 as a market research consultancy, Longwoods International has grown into a respected leader within the travel and tourism industry. With offices in Toronto, Ohio, New York, North Carolina, Florida, and Wisconsin, Longwoods conducts strategic market research for public- and private-sector clients throughout North America, Europe and the Pacific Rim.

Leadership in communications research

Longwoods' founder Dr. Bill Siegel made it his mission to develop tools for the market research industry that address the needs of marketers and senior decision-makers. He continues to apply his skills as a scientist to position Longwoods as a leader in communications research with an impeccable reputation for quality and credibility.

The depth and breadth of travel industry experience in Longwoods International leadership is further strengthened by destination marketing veterans  Amir Eylon and George Zimmermann. These experts have decades of experience in effectively using research to support and meet travel marketing goals.

Our leadership is focused on providing our clients with the innovative partnership they need to meet their goals.


Our Consultancy Focus

The cornerstone for most market research companies is data collection: telephone, mail panel, shopping mall, focus group, and now online interviews.

Longwoods, on the other hand, is an added-value consultancy that is independent of fieldwork. We work with major multinational firms to collect the highest quality data using the most appropriate methodology available. We then apply our expertise to move beyond numbers to strategic insight that helps guide clients’ marketplace success.

Proven, award-winning methodologies

Soundly grounded in scientific principles, our research methodologies have been peer-reviewed, intensely scrutinized by legislators and the media, and critically evaluated by academics and economists. Our scientific integrity has been recognized with numerous Best Practice awards, as well as invitations for speaking engagements across North America.

Longwoods’ research is regularly cited in the broadcast and print media, such as CNN, ABC, The New York Times, the Washington Post, the Christian Science Monitor, Newsweek, and the Times of London.

Our Awards

Our Team

bill cropped
Founder & Executive Chairman
Dr. Bill Siegel
Amir Eylon, President & CEO, Partner
President & CEO, Partner
Amir Eylon
George Zimmermann
George Zimmermann
Partner, Longwoods International; Executive Chairman, AGF Management Limited
Blake C. Goldring
Vice President of Client Development
Melissa Luebbe
Senior Vice President
Helen Marano
Chief Financial Officer
John Archibald
Victor Feliciano
Vice-President, Research Operations
Victor Feliciano
Anna Blount
Vice President of Research
Anna Blount
Cassandra Ball
Vice President, Production Services
Cassandra Ball
Director of Client Services
Brian Screptock
Senior Manager, Client Services
Kelsey Waite
Senior Coordinator of Research Services
Josanni Martinez

Our Team

Senior Research Manager
Tammy Koerte
Data Processing Specialist
Nantha Thayaparan
Senior Research Manager
Clare Robinson
Project Coordinator
Alyssa Stroker
Research Analyst
Arianna Johnson
Research Analyst
Lawrence Williamson
Nick Kohler
Research Analyst
Nick Kohler
Clarity of Place Logo Click here to lean about our affiliate
Rick Snyder, Michigan Goveror

It is because of the [Pure Michigan] campaign’s positive impact on Michigan jobs, businesses and proven return on investment that I have made consistent and substantial funding for Pure Michigan a top priority of my administration.

Rick Snyder
Michigan Governor
A Few of Our Clients
Bermuda Tourism logo
San Francisco Travel
Colorado tourism logo
Visit Philly logo
Travel Oregon logo