Understand. Optimize. Know.
The Longwoods Difference
- The quality of our research is considered the “gold standard” within the travel industry.
- Our team’s expertise is unparalleled in both market research and tourism marketing.
- We pride ourselves on exceeding customer expectations.
Respected Leader in Market Research Since 1978
As partners to leading destinations and brands in the tourism industry for more than 45 years, Longwoods International is focused on working with clients to meet their research needs and objectives through groundbreaking research, thought-leading insights, and excellent counsel and service.
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Our Services
Travel USA® Visitor Profile Research
Understand your visitors with detailed profiles including volume and spending.
Learn MoreAdvertising Effectiveness & ROI Research
Find out if your advertising is working in terms of incremental visitation, spending, return on investment and messaging.
Learn MoreBrand Health & Image Assessment
What does the traveling public think about your destination? Leverage your knowledge to build more powerful messages.
Learn More“Halo Effect” Research
Advertising’s Impact on Economic Development Beyond Tourism- How does the impact of both travel marketing and visitation contribute to a destination’s broader economic development goals?
Learn MoreIn The News
February 5, 2025
Indiana Tourism Growth and Longwoods International’s Research
The industry’s economic contributions, including job creation and visitor spending.
February 5, 2025
Resident Sentiment Study for Visit Galveston
The Houston Chronicle highlights findings from Longwoods International’s Resident Sentiment study conducted for Visit Galveston.
February 5, 2025
Travel Sentiment Research and the Expanding Global Backpack Market
The Business Research Company cites Longwoods International’s Travel Sentiment research regarding the backpack retail sector
January 23, 2025
Longwoods International Announces Promotion, New Hire
Longwoods International, an industry leader in travel and tourism research, analysis, and consulting, announced today the promotion of six-year Longwoods veteran Tammy Koerte to the newly created position of Director of Research. Starting as a Research Analyst, Tammy has honed her skills and demonstrated her growth…
January 22, 2025
Montana Senate Bill 90 and Cautionary Case Study of “The Rise & Fall of Colorado Tourism”
Flathead Beacon highlights concerns from tourism officials and small business owners regarding a proposed bill.
January 17, 2025
Destinations International (DI) Raises Over $100,000 USD for Los Angeles Wildfire Relief Efforts
Longwoods International is proud to be among the organizations stepping up to support the travel industry’s recovery from the devastating Los Angeles wildfires.
Featured Insights

Research & Insights
Communities Embrace Sporting Events: New Report Highlights Increasing Resident Sentiment
Columbus, OH – Cimarron Global Solutions and Longwoods International, with support of the Greater Columbus Sports Commission, are proud to announce the launch of a significant research report on resident sentiment towards sporting events across the United States. This comprehensive report provides timely data, insights, and actionable…

Research & Insights
Introduction to Longwoods Case Studies
Since its founding in 1978, Longwoods International has been creating groundbreaking research for its clients. Built on the company’s experience in a wide range of industries, the Longwoods International team applied their knowledge and expertise to revolutionize destination marketing analysis and accountability. Taking the travel and tourism industry from…

Research & Insights
Visit Savannah: Elevating Brand Awareness through Longwoods International’s Brand Health Assessment
In March 2023, Visit Savannah partnered with Longwoods International to conduct a comprehensive Brand Health Assessment, aiming to better understand the city’s image among its target audiences. Savannah has long been recognized for its unique blend of well-preserved architecture, Southern hospitality, and cultural charm, which draws visitors from all over…