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Respected Leader in Market Research Since 1978
As partners to leading destinations and brands in the tourism industry for more than 45 years, Longwoods International is focused on working with clients to meet their research needs and objectives through groundbreaking research, thought-leading insights, and excellent counsel and service.
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Our Services
Travel USA® Visitor Profile Research
Understand your visitors with detailed profiles including volume and spending.
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Advertising Effectiveness & ROI Research
Find out if your advertising is working in terms of incremental visitation, spending, return on investment and messaging.
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Brand Health & Image Assessment
What does the traveling public think about your destination? Leverage your knowledge to build more powerful messages.
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“Halo Effect” Research
Advertising’s Impact on Economic Development Beyond Tourism- How does the impact of both travel marketing and visitation contribute to a destination’s broader economic development goals?
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In The News
January 17, 2025
Destinations International (DI) Raises Over $100,000 USD for Los Angeles Wildfire Relief Efforts
Longwoods International is proud to be among the organizations stepping up to support the travel industry’s recovery from the devastating Los Angeles wildfires.
January 17, 2025
Does the Strong Dollar Mean It’s Time to Plan an Overseas Vacation?
Longwoods International CEO Amir Eylon was recently featured in an Investopedia article discussing the impact of a strong U.S. dollar on international travel.
January 9, 2025
Destinations International’s “A Catalyst for Community Vitality: Defining the 21st Century Destination Organization
Featuring contributions by Longwoods International and Clarity of Place. The latest Industry Brief from Destinations International builds on our collaborative efforts for the “Catalyst” report from last year. Notably, our “Halo Effect” is cited on page 8, and Longwoods International, along with Clarity of Place, is mentioned on page 11.
December 31, 2024
New Direct Flights from Seattle and More Travel Fun in 2025
The survey reveals that nine out of ten respondents plan to travel in the next six months, underscoring a significant shift in travel behavior.
December 9, 2024
Fort Collins Nightlife: Activities, Live Entertainment & Bars Guide Announced
Colorado is not only attracting record numbers of visitors, but that those visitors are also staying in the state longer.
December 5, 2024
5 places to travel while the US dollar is strong to get the most bang for your buck
Amir provided expert insights on how currency exchange rates influence American travelers’ destination choices, highlighting opportunities for budget-friendly international travel.
What Clients Are Saying
“Longwoods International has provided Explore Georgia with the data necessary to make informed decisions that have helped us continuously measure our progress. Longwoods’ Travel USA® report provides extensive state and regional-level data for domestic overnight and day trips to and within Georgia. These insights provide us with a deeper understanding of the Georgia traveler, while highlighting key metrics such as volume and market share for domestic travel to and within our state.”
Ashley Barfield
PHD, Director, Marketing Research – Georgia Dept. of Economic Development
“Research from Longwoods International’s brand health assessment has allowed Visit Savannah to get a better understanding of our image among our target audiences. The results of this research allowed us to better understand key metrics like advertising awareness, strengths and weaknesses versus our competition, and guidance on what to focus on or refine in our advertising. The brand health assessment has provided us with a foundational competitive advantage.”
Joe Marinelli
President & CEO of Visit Savannah
… while tourism marketing has been shown to generate significant economic impact by driving visitation, these results demonstrate the potential long-term benefits for broader economic development.
Andy Levine
Contributor, Forbes
The visitor-focused advertising of DMOs has a pronounced impact on measures that many community leaders have long said are more important than ‘tourism’.
Bill Geist
Chief Investigator, DMOproz
A Few Of Our Clients
Featured Insights
Research & Insights
Communities Embrace Sporting Events: New Report Highlights Increasing Resident Sentiment
Columbus, OH – Cimarron Global Solutions and Longwoods International, with support of the Greater Columbus Sports Commission, are proud to announce the launch of a significant research report on resident sentiment towards sporting events across the United States. This comprehensive report provides timely data, insights, and actionable…
Research & Insights
Introduction to Longwoods Case Studies
Since its founding in 1978, Longwoods International has been creating groundbreaking research for its clients. Built on the company’s experience in a wide range of industries, the Longwoods International team applied their knowledge and expertise to revolutionize destination marketing analysis and accountability. Taking the travel and tourism industry from…
Research & Insights
Visit Savannah: Elevating Brand Awareness through Longwoods International’s Brand Health Assessment
In March 2023, Visit Savannah partnered with Longwoods International to conduct a comprehensive Brand Health Assessment, aiming to better understand the city’s image among its target audiences. Savannah has long been recognized for its unique blend of well-preserved architecture, Southern hospitality, and cultural charm, which draws visitors from all over…
Upcoming Appearances
January 21, 2025 – January 23, 2025
TravMedia Summit North America
New York City, New York
Amir Eylon – President & CEO, Partner
January 21, 2025 – January 23, 2025
TACVB Winter Conference
Waco, Texas
Kelsey Waite – Director of Client Engagement
January 26, 2025 – January 28, 2025
West Virginia Hospitality and Travel Association, Hospitality Universit
The Greenbrier, White Sulphur Springs, West Virginia
Melissa Luebbe – VP of Client Development
January 27, 2025 – December 29, 2025
TTRA Marketing Outlook Forum
Fort Worth, Texas
Amir Eylon – President & CEO, Partner, Brian Screptock – Vice President of Client Engagement, Kelsey Waite – Director of Client Engagement
February 4, 2025 – February 7, 2025
DI Marketing & Communications Summit
Austin, Texas
Amir Eylon – President & CEO, Partner & Melissa Luebbe – VP of Client Development
February 7, 2025 – February 9, 2025
Travel Association’s The Future of Travel Mobility Summit and Fall Board Meeting
Washington, D.C
Amir Eylon – President & CEO, Partner