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Respected Leader in Market Research Since 1978

As partners to leading destinations and brands in the tourism industry for more than 45 years, Longwoods International is focused on working with clients to meet their research needs and objectives through groundbreaking research, thought-leading insights, and excellent counsel and service.

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Our Services

Travel USA® Visitor Profile Research

Understand your visitors with detailed profiles including volume and spending.

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Advertising Effectiveness & ROI Research

Find out if your advertising is working in terms of incremental visitation, spending, return on investment and messaging.

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Brand Health & Image Assessment

What does the traveling public think about your destination? Leverage your knowledge to build more powerful messages.

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Resident Sentiment Research

Understand how locals perceive tourism and its impacts.

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“Halo Effect” Research

Advertising’s Impact on Economic Development Beyond Tourism- How does the impact of both travel marketing and visitation contribute to a destination’s broader economic development goals?

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Clarity of Place

Provides data driven community alignment for destinations.

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In The News

January 17, 2025

Destinations International (DI) Raises Over $100,000 USD for Los Angeles Wildfire Relief Efforts

Longwoods International is proud to be among the organizations stepping up to support the travel industry’s recovery from the devastating Los Angeles wildfires.

January 17, 2025

Does the Strong Dollar Mean It’s Time to Plan an Overseas Vacation?

Longwoods International CEO Amir Eylon was recently featured in an Investopedia article discussing the impact of a strong U.S. dollar on international travel.

January 9, 2025

Destinations International’s “A Catalyst for Community Vitality: Defining the 21st Century Destination Organization

Featuring contributions by Longwoods International and Clarity of Place. The latest Industry Brief from Destinations International builds on our collaborative efforts for the “Catalyst” report from last year. Notably, our “Halo Effect” is cited on page 8, and Longwoods International, along with Clarity of Place, is mentioned on page 11.

December 31, 2024

New Direct Flights from Seattle and More Travel Fun in 2025

The survey reveals that nine out of ten respondents plan to travel in the next six months, underscoring a significant shift in travel behavior.

December 9, 2024

Fort Collins Nightlife: Activities, Live Entertainment & Bars Guide Announced

Colorado is not only attracting record numbers of visitors, but that those visitors are also staying in the state longer.

December 5, 2024

5 places to travel while the US dollar is strong to get the most bang for your buck

Amir provided expert insights on how currency exchange rates influence American travelers’ destination choices, highlighting opportunities for budget-friendly international travel.

What Clients Are Saying

“Longwoods International has provided Explore Georgia with the data necessary to make informed decisions that have helped us continuously measure our progress. Longwoods’ Travel USA® report provides extensive state and regional-level data for domestic overnight and day trips to and within Georgia. These insights provide us with a deeper understanding of the Georgia traveler, while highlighting key metrics such as volume and market share for domestic travel to and within our state.”

Ashley Barfield

PHD, Director, Marketing Research – Georgia Dept. of Economic Development

“Research from Longwoods International’s brand health assessment has allowed Visit Savannah to get a better understanding of our image among our target audiences. The results of this research allowed us to better understand key metrics like advertising awareness, strengths and weaknesses versus our competition, and guidance on what to focus on or refine in our advertising. The brand health assessment has provided us with a foundational competitive advantage.”

Joe Marinelli

President & CEO of Visit Savannah

… while tourism marketing has been shown to generate significant economic impact by driving visitation, these results demonstrate the potential long-term benefits for broader economic development.

Andy Levine

Contributor, Forbes

The visitor-focused advertising of DMOs has a pronounced impact on measures that many community leaders have long said are more important than ‘tourism’.

Bill Geist

Chief Investigator, DMOproz

A Few Of Our Clients

Upcoming Appearances

January 21, 2025 – January 23, 2025

TravMedia Summit North America

New York City, New York

Amir Eylon – President & CEO, Partner

January 21, 2025 – January 23, 2025

TACVB Winter Conference

Waco, Texas

Kelsey Waite – Director of Client Engagement

January 26, 2025 – January 28, 2025

West Virginia Hospitality and Travel Association, Hospitality Universit

The Greenbrier, White Sulphur Springs, West Virginia

Melissa Luebbe – VP of Client Development

January 27, 2025 – December 29, 2025

TTRA Marketing Outlook Forum

Fort Worth, Texas

Amir Eylon – President & CEO, Partner, Brian Screptock – Vice President of Client Engagement, Kelsey Waite – Director of Client Engagement

February 4, 2025 – February 7, 2025

DI Marketing & Communications Summit

Austin, Texas

Amir Eylon – President & CEO, Partner & Melissa Luebbe – VP of Client Development

February 7, 2025 – February 9, 2025

Travel Association’s The Future of Travel Mobility Summit and Fall Board Meeting

Washington, D.C

Amir Eylon – President & CEO, Partner