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Understand. Optimize. Know.


The Longwoods Difference

  • The quality of our research is considered the “gold standard” within the travel industry.
  • Our team’s expertise is unparalleled in both market research and tourism marketing.
  • We pride ourselves on exceeding customer expectations.

Respected Leader in Market Research Since 1978

As partners to leading destinations and brands in the tourism industry for more than 45 years, Longwoods International is focused on working with clients to meet their research needs and objectives through groundbreaking research, thought-leading insights, and excellent counsel and service.

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Our Services

Travel USA® Visitor Profile Research

Understand your visitors with detailed profiles including volume and spending.

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Advertising Effectiveness & ROI Research

Find out if your advertising is working in terms of incremental visitation, spending, return on investment and messaging.

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Brand Health & Image Assessment

What does the traveling public think about your destination? Leverage your knowledge to build more powerful messages.

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Resident Sentiment Research

Understand how locals perceive tourism and its impacts.

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“Halo Effect” Research

Advertising’s Impact on Economic Development Beyond Tourism- How does the impact of both travel marketing and visitation contribute to a destination’s broader economic development goals?

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Clarity of Place

Provides data driven community alignment for destinations.

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In The News

February 5, 2025

Indiana Tourism Growth and Longwoods International’s Research

The industry’s economic contributions, including job creation and visitor spending.

February 5, 2025

Resident Sentiment Study for Visit Galveston

The Houston Chronicle highlights findings from Longwoods International’s Resident Sentiment study conducted for Visit Galveston.

February 5, 2025

Travel Sentiment Research and the Expanding Global Backpack Market

The Business Research Company cites Longwoods International’s Travel Sentiment research regarding the backpack retail sector

January 23, 2025

Longwoods International Announces Promotion, New Hire

Longwoods International, an industry leader in travel and tourism research, analysis, and consulting, announced today the promotion of six-year Longwoods veteran Tammy Koerte to the newly created position of Director of Research.  Starting as a Research Analyst, Tammy has honed her skills and demonstrated her growth…

January 22, 2025

Montana Senate Bill 90 and Cautionary Case Study of “The Rise & Fall of Colorado Tourism”

Flathead Beacon highlights concerns from tourism officials and small business owners regarding a proposed bill.

January 17, 2025

Destinations International (DI) Raises Over $100,000 USD for Los Angeles Wildfire Relief Efforts

Longwoods International is proud to be among the organizations stepping up to support the travel industry’s recovery from the devastating Los Angeles wildfires.

What Clients Are Saying

“Longwoods International’s brand health assessment has allowed Visit Savannah to get a better understanding of our image among our target audiences. The results of this research delve in to key metrics like advertising awareness and provides guidance on what to focus on or refine in our creative.”

Joe Marinelli

President & CEO of Visit Savannah

“Longwoods International has provided Explore Georgia with the data necessary to make informed decisions that have helped us continuously measure our progress. Longwoods’ Travel USA® report provides extensive state and regional-level data for domestic overnight and day trips to and within Georgia. These insights provide us with a deeper understanding of the Georgia traveler, while highlighting key metrics such as volume and market share for domestic travel to and within our state.”

Ashley Barfield

PHD, Director, Marketing Research – Georgia Dept. of Economic Development

… while tourism marketing has been shown to generate significant economic impact by driving visitation, these results demonstrate the potential long-term benefits for broader economic development.

Andy Levine

Contributor, Forbes

The visitor-focused advertising of DMOs has a pronounced impact on measures that many community leaders have long said are more important than ‘tourism’.

Bill Geist

Chief Investigator, DMOproz

A Few Of Our Clients

Upcoming Appearances

Visit Indiana logo

March 3, 2025 – March 5, 2025

Indiana Tourism Conference

Fort Wayne, Indiana

Kelsey Waite – Director of Client Engagement

March 3, 2025 – March 5, 2025

California Outlook Forum

Los Angeles, California

Brian Screptock – Vice President of Client Engagement

March 10, 2025 – March 15, 2025

Destinations International Global Leaders Forum

Dublin, Ireland

Amir Eylon – President & CEO, Partner

March 18, 2025 – March 19, 2025

Massachusetts Governor’s Conference on Travel & Tourism

Springfield, Massachusetts

Melissa Luebbe – Vice President of Client Development

March 23, 2025 – March 26, 2025

DI CEO Summit

Savannah, GA

Amir Eylon – President & CEO, Partner