Understand. Optimize. Know.
Wouldn't it be wonderful to know that your campaign generated trips and spending, not just awareness?

Respected Leader in Market Research Since 1978

As partners to leading destinations and brands in the tourism industry for over 30 years, Longwoods International is focused on working with clients to meet their research needs and objectives through groundbreaking research, thought-leading insights, and excellent counsel and service.

Our Services

Understand your visitors with detailed profiles including volume and spending.

Find out if your advertising is working in terms of incremental visitation, spending, and messaging. 

What does the traveling public think about your destination? Leverage your knowledge to build more powerful messages.

How does travel marketing contribute to broader economic development goals?

Longwoods' tourism experts can guide your organization through questions and challenges. 

Understand how locals perceive tourism and its impacts.

Use our market research expertise to position your destination for success.

Featured Insights
Maximizing Marketing ROI in Tough Times
The Pure Michigan Case
Great American Road Trip Report

Study offers new insights and analysis into road trips by American travelers using over 20 years of Longwoods Travel USA ® data. 

Upcoming Appearances
What Our Clients are Saying
Bill Geist

The jury is in. The verdict is crystal.

The visitor-focused advertising of DMOs has a pronounced impact on measures that many community leaders have long said are more important than “tourism.”

Bill Geist
Chief Investigator, DMOproz
Andy Levine

… while tourism marketing has been shown to generate significant economic impact by driving visitation, these results demonstrate the potential long-term benefits for broader economic development.

Andy Levine
Contributor, Forbes