Research & Insights
Our goal is to get underneath the surface veneer of data, to uncover the real motivators that drive traveler choice and public image. We provide strategic guidance to help our destination partners evaluate their image, fine-tune their campaigns, demonstrate accountability to budget decision-makers & make the most of their tourism marketing dollars.
American Travel Sentiment
American Travel Sentiment Wave 96
American Travel Sentiment Wave 96
According to the latest Longwoods International tracking study of American travelers, 22% of them plan to spend less on their summer trips, up from 14% a year ago, while 25% plan to spend more on their summer travel, down from 30% in April 2024. About half of all travelers plan…
May 19, 2025
“Travel Industry Today” Highlights Longwoods International’s Canadian Resident Sentiment Towards U.S.
May 8, 2025 – The leading Canadian travel trade publication Travel Industry Today featured Longwoods International’s Canadian Resident Sentiment Towards U.S. Travel as its top story on May 8. The article explores growing concerns among Canadians about feeling welcome in the United States, based on findings from the latest wave…
May 16, 2025
MSN France Covers Longwoods International’s Canadian Resident Sentiment Towards U.S. in Daily Digest
May 14, 2025 — The French-language edition of MSN includes Longwoods International’s Canadian Resident Sentiment research in a report highlighting how Canadian travel to the U.S. is being influenced by U.S. politics. The piece explores the broader implications for cross-border tourism. View the article here.
May 16, 2025
Business Insider Spotlights Longwoods International’s Canadian Resident Sentiment Towards U.S. Amid Airline Investment Trends
May 14, 2025 — A Business Insider feature analyzing U.S.-Canada travel trends and airline investments includes findings from Longwoods International, illustrating how political sentiment is reshaping Canadian travel behavior and international air travel dynamics. Read the article here.
May 16, 2025
Yakima Herald Op-Ed by CVB CEO References Longwoods International’s Canadian Resident Sentiment Towards U.S.
May 10, 2025 — In a forward-looking opinion column for the Yakima Herald, the CEO of Yakima Valley Tourism reflects on the summer season ahead and notes challenges in attracting Canadian visitors, citing insights from Longwoods International. The op-ed underscores the growing influence of cross-border sentiment on local tourism. Read…
May 16, 2025
Syracuse.com Cites Longwoods International’s Canadian Resident Sentiment Towards U.S. in Article on Tariffs and Tourism
May 13, 2025 —A Syracuse.com business article details how tourism in Upstate New York is feeling the impact of the U.S.-Canada tariff war. Longwoods International’s Canadian Resident Sentiment study is cited regarding what Syracuse.com calls a growing reluctance among Canadian travelers to visit the U.S. Read more here.