Research & Insights
Our goal is to get underneath the surface veneer of data, to uncover the real motivators that drive traveler choice and public image. We provide strategic guidance to help our destination partners evaluate their image, fine-tune their campaigns, demonstrate accountability to budget decision-makers & make the most of their tourism marketing dollars.
American Travel Sentiment
Wave 91
American Travel Sentiment Study – Wave 91
2024 Presidential Election Results Positive for Travel Planning.
Wave 90
American Travel Sentiment Study – Wave 90
According to the latest Longwoods International tracking study of American travelers, holiday travel planning points to a season comparable to 2023…
Wave 89
American Travel Sentiment Study – Wave 89
…the political reputation of destinations influences Democrat travelers more than Republicans.
Wave 88
American Travel Sentiment Study – Wave 88
Despite a significant decline in the rate of inflation in the U.S. the past couple of years, according to the latest Longwoods International tracking study of American travelers, 57% of them report that inflation is still impacting their decision to travel in the next six months. And the percentage of…
Wave 87
American Travel Sentiment Study – Wave 87
According to the latest Longwoods International tracking study of American travelers, 37% of them report that the political reputation of potential destinations is a factor in their travel selections. And 14% of travelers say they avoid some destinations because of their political reputations. “In a divided…
Wave 86
American Travel Sentiment Study – Wave 86
According to the latest Longwoods International tracking study of American travelers, 94% of them plan to travel in the next six months, the highest percentage in 2024. And those with concerns that their finances would impact their upcoming travel plans dropped from 29% in May to 23% in June,…