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What We Do

As partners to leading destinations and brands in the tourism industry for more than 45 years, Longwoods International is focused on working with clients to meet their research needs and objectives through groundbreaking research, thought-leading insights, and excellent counsel and service.

Explore our services below and contact us for more information. 

Our Services

Travel USA® Visitor Profile Research

Understand your visitors with detailed profiles including volume and spending.

Family road trip. Latin family traveling locally by car. Using map on tablet for navigation

Advertising Effectiveness & ROI Research

Find out if your advertising is working in terms of incremental visitation, spending, return on investment and messaging.

Brand Health & Image Assessment

What does the traveling public think about your destination? Leverage your knowledge to build more powerful messages.

Asian advertising designer creative start-up team discussing ideas in office.

Resident Sentiment Research

Understand how locals perceive tourism and its impacts.

“Halo Effect” Research

Advertising’s Impact on Economic Development Beyond Tourism- How does the impact of both travel marketing and visitation contribute to a destination’s broader economic development goals?

Clarity of Place

Provides data driven community alignment for destinations.

Custom Research

Use our market research expertise to position your destination for success.

Consulting Services

Longwoods’ tourism experts can guide your organization through questions and challenges.

Longwoods Compass Dashboard

In addition to our standard report delivery, Longwoods International’s Travel USA® clients have access to our Compass data visualization and cross tabs platform. This platform allows our clients to query individual variables and run segmentations and other queries on their own.

Research & Insights

We provide strategic guidance to help our destination partners evaluate their image, fine-tune their campaigns, demonstrate accountability to budget decision-makers & make the most of their tourism marketing dollars.

Latest News

Get up-to-date coverage on breaking stories, trending topics, and global events. Our dedicated team delivers accurate,reliable information straight to your fingertips.