American Travel Sentiment, In the News, Press Release, Research & Insights

American Travel Sentiment Wave 95

According to the latest Longwoods International tracking study of American travelers, 94% of them have trips planned in the next six months, up from 88% in February. This increase is noteworthy given that 55% of travelers report that inflation will greatly impact their travel decisions in the next six months.

“There is a tug of war going on in the minds of consumers, a tug of war between the desire to travel and concerns about inflation and their finances,” said Amir Eylon, President and CEO of Longwoods International. “Fifty-three percent of travelers also cited transportation costs as greatly impacting their upcoming travel plans, with 48% concerned about airfares and 43% pointing to gas prices.”

Starting on May 7^th, a REAL ID, a more secure state driver’s license or identification card, will be required to board domestic airline flights and to access some federal facilities. While 80% of travelers are aware of the REAL ID deadline, as of early April, only 51% of them had acquired this type of identification.

The survey, supported by Miles Partnership, was fielded April 1, 2025 using a national sample randomly drawn from a consumer panel of 1,000 adults, ages 18 and over. Quotas were used to match Census targets for age, gender, and region to make the survey representative of the U.S. population.

Longwoods International is a leading travel and tourism research consultancy with headquarters in Columbus, Ohio and Toronto Canada, and offices in Idaho, Illinois, Indiana, Michigan, New York, North Carolina, Tennessee, and Wisconsin. It conducts Longwoods Travel USA^®, the largest ongoing survey of American travelers, as well as image, advertising effectiveness, advertising return on investment, sentiment, and other custom research in 12 countries around the globe.