American Travel Sentiment, In the News, Press Release, Research & Insights

American Travel Sentiment Wave 98

According to the latest Longwoods International tracking study of American travelers, 56% of them have spent at least one night following a touring route or scenic/historic highway in the U.S. such as Route 66, the Pacific Coast Highway, Blue Ridge Parkway or any other Scenic Byway. While 25% of travelers took one such road trip in the past five years, 31% of them participated in multiple touring road trips during that time frame. And a third of travelers (33%) are extremely interested in touring part or all of Route 66.

“Based on this data, the Great American Road Trip is alive and well,” said Amir Eylon, President and CEO of Longwoods International. “But, according to our latest survey, concern about a rise in gas prices may be a head wind for touring road trips going forward.”

Concerns about gas prices were at a low in June with 17% of travelers indicating it was greatly impacting their travel decisions. That concern jumped six points in July to 23%.

The survey, supported by Miles Partnership, was fielded July 1, 2025, using a national sample randomly drawn from a consumer panel of 1,000 adults, ages 18 and over. Quotas were used to match Census targets for age, gender, and region to make the survey representative of the U.S. population.

Longwoods International is a leading travel and tourism research consultancy with headquarters in Columbus, Ohio and Toronto Canada, and offices in Illinois, Indiana, Michigan, New York, North Carolina, Tennessee, and Wisconsin. It conducts Longwoods Travel USA^®, the largest ongoing survey of American travelers, as well as image, advertising effectiveness, advertising return on investment, sentiment, and other custom research in 12 countries around the globe.