Longwoods International Insights That Endure: Explore our archive of thought leadership articles, showcasing strategies and research that have influenced destination organization success for over 45 years. While these pieces come from earlier chapters in our journey, their insights remain valuable and relevant to today’s challenges.
The Power of Destination Marketing
Reducing state and local tourism marketing programs in the name of saving taxpayer dollars impedes economic growth, according to new research conducted by Longwoods International and commissioned by the U.S. Travel Association. A comprehensive analysis of recent campaigns by the State of Michigan and the Greater Philadelphia Tourism Marketing Corporation (GPTMC) reveals that marketing programs drive greater visitation, generate new tax dollars and create jobs for states and local communities. The research proves that destination marketing programs generate more tax revenue than they cost by driving substantial increases in visitation and spending in local communities.