Canadian Travel Sentiment Towards the U.S. – August 2025 Update

According to the latest Longwoods International tracking study of Canadian travelers, 63% of them are less likely to visit the U.S. because of U.S. policy and politics.   Of those Canadian travelers whose travel decisions are being influenced U.S. policy and politics, 80% cited U.S. tariffs and economic policy as a negative influence, while 71% pointed to political statements by U.S. leaders as a negative factor, up from 64% in April.   Canadians also had negative reactions to political discontent in the U.S., U.S. rhetoric about Canadian sovereignty and U.S. positions on various social issues.

“More than 20 million Canadians visited the U.S. in 2024, more than from any other country,” said Amir Eylon, President and CEO of Longwoods International.  “But Canadian visitation to the U.S. in 2025 dropped 19% through June, compared to the same period in 2024.”

Of those Canadian travelers concerned about U.S. policy and political rhetoric, 42% of them are replacing trips to the U.S. with travel in Canada.  Another 30% are opting for other international destinations rather than the U.S., with Europe, Mexico and the Caribbean topping the list of alternate destinations.

The survey was fielded July 10 – 13, 2025 using a national sample randomly drawn from a consumer panel of 1,000 Canadian adults, ages 18 and over.  The sample is representative of Canadian demographics for age, gender and province.

Longwoods International is a leading travel and tourism research consultancy with headquarters in Columbus, Ohio and Toronto Canada, and offices in Illinois, Indiana, Michigan, New York, North Carolina, Tennessee, and Wisconsin.  It conducts Longwoods Travel USA^®, the largest ongoing survey of American travelers, as well as image, advertising effectiveness, advertising return on investment, sentiment, and other custom research in 12 countries around the globe.

Canadian Travel Sentiment Towards the U.S. – August 2025 Update

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