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Canadian Travel Sentiment Towards the U.S. – November 2025 Update
According to the latest Longwoods International tracking study of Canadian travelers, 56% of them do not intend to travel to the U.S. in the next 12 months, down from 61% in April. Of those Canadian travelers whose travel decisions are being influenced by U.S. policies and politics, 76% cited U.S. tariffs and economic policies as a negative influence, while 69% pointed to political statements by U.S. leaders as a negative factor. Canadian travelers also had negative reactions to political discontent in the U.S., U.S. rhetoric about Canadian sovereignty and U.S. positions on various social issues.
“The slight improvement in potential Canadian travel to the U.S. is encouraging,” said Amir Eylon, President and CEO of Longwoods International. “But the U.S. Travel Association predicts that international visitation to the U.S. will decline from 72.4 million in 2024 to 67.9 million this year largely because of fewer Canadian arrivals.”
The percentage of Canadian travelers postponing their U.S. trip declined to 22%, down from 29% in April. At the same time, more travelers are shortening their U.S. trips, 15% vs 10% in April.
The survey was fielded October 9 to 15, 2025 using a national sample randomly drawn from a consumer panel of 1,000 Canadian adults, ages 18 and over. The sample is representative of Canadian demographics for age, gender and province.
Longwoods International is a leading travel and tourism research consultancy with headquarters in Columbus, Ohio and Toronto Canada, and offices in Illinois, Indiana, Michigan, New York, North Carolina, Tennessee, and Wisconsin. It conducts Longwoods Travel USA®, the largest ongoing survey of American travelers, as well as image, advertising effectiveness, advertising return on investment, sentiment, and other custom research in 12 countries around the globe.
