ROI/Accountability
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January 3, 2019
Editorial: Return on Investment Justifies Tourism Ads
What a refreshing way to close out 2012 and usher in 2013 — a state…
January 3, 2019
The added urgency of Sarasota County tourism marketing
Does tourism research and marketing matter? Or do visitors drift into Southwest Florida on their…
June 28, 2018
WV must promote itself because no one else will
Coca-Cola is the world’s most popular soft drink and has been, for the most part,…
July 21, 2017
When budgeting, note the return on investment of tourism marketing
In these tumultuous economic and politicized times, it is important that we look beyond the…
June 16, 2016
Visit Savannah getting big bang for marketing bucks
Study shows exponential return on advertising money spent If you could spend a dollar…
April 7, 2016
Oregonian Voice Defines Travel Oregon’s New Marketing Campaign
The Oregon Tourism Commission, dba Travel Oregon, is launching a…