DMAI Commissions Longwoods to Explore Halo Effect of Tourism Advertising

Destination Marketing Association International (DMAI) has commissioned Longwoods to develop a whitepaper about the 'halo effect' of tourism advertising. The paper will explore the many ways in which tourism advertising goes beyond influencing travel, to improve public perceptions of the destination as a place to live, attend school, start a career or business, or purchase a home.

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