Yakima Herald Op-Ed by CVB CEO References Longwoods International’s Canadian Resident Sentiment Towards U.S.

May 10, 2025 — In a forward-looking opinion column for the Yakima Herald, the CEO of Yakima Valley Tourism reflects on the summer season ahead and notes challenges in attracting Canadian visitors, citing insights from Longwoods International. The op-ed underscores the growing influence of cross-border sentiment on local tourism. Read it here.