Research & Insights
Our goal is to get underneath the surface veneer of data, to uncover the real motivators that drive traveler choice and public image. We provide strategic guidance to help our destination partners evaluate their image, fine-tune their campaigns, demonstrate accountability to budget decision-makers & make the most of their tourism marketing dollars.
American Travel Sentiment
American Travel Sentiment Wave 95
American Travel Sentiment Wave 95
Despite Inflation Fears, Travel Planning Ticks Up
American Travel Sentiment Wave 94
American Travel Sentiment Wave 94
Politics Influencing an Increasing Number of U.S. Trips
American Travel Sentiment Wave 93
American Travel Sentiment Wave 93
Americans Seek Cultural Experiences on U.S. Trips
Wave 92
American Travel Sentiment Study – Wave 92
According to the latest Longwoods International tracking study of American travelers, 41% of them are likely to take an international trip in 2025. And 46% of those planning international travel say those trips will not reduce the number or shorten the length or spending on their domestic U.S. travel this…
Wave 91
American Travel Sentiment Study – Wave 91
2024 Presidential Election Results Positive for Travel Planning.
Wave 90
American Travel Sentiment Study – Wave 90
According to the latest Longwoods International tracking study of American travelers, holiday travel planning points to a season comparable to 2023…