American Travel Sentiment Study - Wave 75
Travelers Using Artificial Intelligence for Trip Planning

According to the latest Longwoods International tracking study of American travelers, 14% of them have already used Chat GPT, the artificial intelligence chatbot tool, for trip planning. In April, 32% of American travelers reported that they planned to use Chat GPT for trip planning in the next six months. 

“The travel industry has always been an early adopter when it comes to technology and innovation,” said Amir Eylon, President and CEO of Longwoods International. “That was true with the early adoption of computers for reservation systems, as well as providing travel information and bookings from the beginning days of the internet and later social media.”

The survey also demonstrated travelers’ uneasiness with the state of the economy, with 51% of them reporting that inflation is impacting their decision to travel in the next six months. As far as coping with their personal financial situations, 32% of travelers are reducing spending on entertainment and recreation, 31% are reducing their retail spending, and 27% are reducing the number of trips they are taking.

The survey, supported by Miles Partnership, was fielded June 21, 2023 using a national sample randomly drawn from a consumer panel of 1,000 adults, ages 18 and over. Quotas were used to match Census targets for age, gender, and region to make the survey representative of the U. S. population.

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