Longwoods Acquires Clarity of Place and Expands Capabilities
For the past 45 years, Longwoods International has been committed to delivering best-in-class market research and intelligence for destinations at the local, regional, state and national levels. The market research consultancy established the gold standard for visitor profile studies, introduced resident sentiment, tracked traveler sentiment, assessed the brand and image of destinations and the resulting halo impact on economic development initiatives, and pioneered tourism marketing return on investment.
As Longwoods looks to the future, the company is fully committed to providing additional solutions and tools to strengthen destinations and the communities they serve. To deliver these added insights and new tools, Longwoods sought a partner to help go beyond the qualitative and quantitative research the company performs for hundreds of destination and travel industry clients. To that end, Longwoods is excited to announce today the acquisition of Clarity of Place and their unique perspective on community alignment and destination management.
“We are so pleased to welcome David Holder, Tina Valdecanas and Clarity of Place to the Longwoods family of companies,” said Amir Eylon, President and CEO of Longwoods International. “They work hands-on with destinations to guide them to better understand, manage and fine-tune their tourism economies.”
Clarity of Place is developing cutting-edge approaches to help destinations evaluate the alignment of the needs of visitors with those of residents, the community capacity for destination growth, the health of their brand image, and their ability to remain competitive.
“Tina and I have had the pleasure of working with the Longwoods team and their industry-leading research for years,” said David Holder, co-founder of Clarity of Place. “For us to be able to now join Longwoods will allow us all to better serve destinations and their leaders as they build stronger communities for both residents and visitors.”
Longwoods International is a leading travel and tourism research consultancy with headquarters in Toronto, Canada and Columbus, Ohio, and offices in Florida, New York, North Carolina and Wisconsin. It conducts Longwoods Travel USA®, the largest ongoing survey of American travelers, as well as image, advertising effectiveness, advertising return on investment and other custom research in 12 countries around the globe.
Clarity of Place is an advisory services firm that helps destination organizations and their communities work more strategically. The firm uses its data-driven, proprietary methodology to solve client challenges and identify ways to use the positive impacts of the visitor economy to contribute to the community as a whole.
More Information – Longwoods International: https://longwoods-intl.com/
More Information – Clarity of Place: https://www.clarityofplace.com/