Consulting Services
Longwoods has a long history of providing research-based consulting services to both tourism and non-tourism clients. The decades of relevant experience of our senior team in the tourism industry has proved invaluable to our Destination Organization clients as they seek advice on how to improve their operations and results.
In addition to the extensive tourism research expertise of our team, we also have team members who have led state, regional and city Destination Organizations across the U.S., producing award-winning results for their destinations. With this combination of research and Destination Organization leadership, the Longwoods International team is uniquely qualified to analyze and make recommendations to improve all aspects of a Destination Organization’s strategy and operations.
Clarity of Place, A Longwoods International Company:
Clarity of Place brings fresh perspectives and an understanding of place to destinations and the people who steward them, specializing in:
Destination Assessments through PlaceBalance:
- To help destinations visualize how the visitor economy “fits” in the community, Clarity of Place developed PlaceBalance, a proprietary, first-of-its-kind diagnostic tool that taps existing data sets to show how the tourism economy and community needs interact.
Destination Positioning:
- Understanding what differentiates the destination and how it competes with others to attract visitors.
Destination Strategy:
- Providing decision-ready materials and recommendations for destination management efforts that are aligned with overall community goals.
Funding Strategy:
Longwoods International assists destinations with both research and insights to help identify the most appropriate funding sources and budget levels to meet a Destination Organization’s mission.
Insight Presentations:
Longwoods International senior team members are frequent presenters at national and state tourism gatherings, providing fresh perspectives on topics such as the American Travel Sentiment, consumer trends, the “Halo Effect” of destination marketing efforts on economic development initiatives, Resident Sentiment research, and more.
Marketing Reboot:
Tapping more than forty-five years of tourism marketing, research and analytics experience, senior team members assist Destination Organizations in optimizing their marketing efforts. This includes data-driven recommendations on branding, media selection, market assessments and partner-advertising models.
Partnership Program Development:
The Longwoods International team assists in developing cooperative partner marketing programs at the local, state and federal Destination Organization level.
RFP Process Management:
Longwoods International specializes in assisting Destination Organizations to maximize their RFP Agency Selection Process. With the depth of our experience in this area, we increase the number of very qualified bidders who respond to Destination Organization RFPs for our clients, giving our clients a bigger, better pool of bidders to choose from.
Strategic Planning:
With our tourism marketing and research experience, we help Destination Organizations redefine their organizations to meet tourism specific goals and objectives. Typically, the end result is a new vision and mission, an updated SWOT analysis, multi-year goals and objectives, and annual action plans.
Interested in talking? Contact Us!