Resident Sentiment Research
Resident Sentiment Research
Resident Sentiment research allows destinations to discover how their local community at large perceives tourism and its impacts.
Increasingly, destination management must be considered a partnership between the industry and residents, to ensure that tourism development benefits both parties and contributes to the community economically while maintaining or enhancing the quality of life for its residents. Longwoods International’s Resident Sentiment research looks at both current and emerging/growing sentiment at a local and national level to help destination organizations keep their finger on the pulse of how residents feel about tourism in their backyard, an essential KPI for destination organizations.
With community alignment, destination stewardship, and sustainability becoming priority topics of discussion in many communities, this product is essential for destination organizations who wish to build community support for the continued growth of this important segment of the local economy.
With Longwoods International’s Resident Sentiment Research You Will:
Understand how residents perceive tourism and its impacts in relation to their daily lives in their communities.
Be able to compare responses at a local level to our annual National Resident Sentiment study.
Develop engagement strategies with residents to increase their support for destination organization efforts by showcasing the positive tourism aspects while addressing potential pitfalls for sustainable tourism growth efforts.