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Resident Sentiment Research

Resident Sentiment Research

Resident Sentiment research allows destinations to discover how their local community at large perceives tourism and its impacts.

Increasingly, destination management must be considered a partnership between the industry and residents, to ensure that tourism development benefits both parties and contributes to the community economically while maintaining or enhancing the quality of life for its residents. Longwoods International’s Resident Sentiment research looks at both current and emerging/growing sentiment at a local and national level to help destination organizations keep their finger on the pulse of how residents feel about tourism in their backyard, an essential KPI for destination organizations. 

With community alignment, destination stewardship, and sustainability becoming priority topics of discussion in many communities, this product is essential for destination organizations who wish to build community support for the continued growth of this important segment of the local economy. 

With Longwoods International’s Resident Sentiment Research You Will: 

  • Understand how residents perceive tourism and its impacts in relation to their daily lives in their communities. 
  • Be able to compare responses at a local level to our annual National Resident Sentiment study. 
  • Develop engagement strategies with residents to increase their support for destination organization efforts by showcasing the positive tourism aspects while addressing potential pitfalls for sustainable tourism growth efforts.

Download Canadian Resident Sentiment White Paper

Download US National Resident Sentiment White Paper

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Longwoods International’s Newest Resident Sentiment Research Will Measure Community Sentiment Towards Sports Tourism:

Attracting sporting events at all levels –  Olympic sports, NCAA events, youth sports tournaments, and participation events – is an important segment of the tourism industry for many destinations around the country.  Longwoods International’s new Resident Sentiment Towards Sporting Events research, conducted in partnership with the sports tourism industry leaders at Cimarron Global Solutions, looks at resident sentiment to help destination organizations keep their finger on the pulse of how residents feel about sporting events in their community.

“For many cities, states and regions, sports tourism is a significant part of their marketing effort, aimed at attracting sporting events, their teams, players and fans,” said Amir Eylon, President and CEO of Longwoods International.  “With this new custom research, destination marketers will learn specific information as to how their community perceives the value and contribution of sports events to their respective communities.”

With Resident Sentiment Towards Sporting Events Research You Will: 

  • Understand how residents assess sporting events and their impact in relation to their daily lives in their community.
  • Be able to compare responses at a local level to the most recent national U.S. Study on Resident Sentiment Towards Sporting Events, conducted in partnership between Cimarron Global Solutions and Longwoods International.
  • Develop engagement strategies with residents to increase their support for sporting events by showcasing the positive aspects of sports and sporting events while addressing potential pitfalls for sustainable growth.

“We are thrilled to provide our expertise in the sports tourism industry to be paired with the research prowess of Longwoods International to create this new research for U.S. tourism destinations,” said Dr. Jennifer Stoll, CEO of Cimarron Global Solutions. “Both companies believe that this research will be a crucial tool for any comprehensive sports marketing program.”

Access the National Benchmark Study for Resident Sentiment Towards Sporting Events here.

To learn more about this new research, contact Longwoods International at ([email protected]) or Jennifer Stoll at Cimarron Global Solutions ([email protected]).