Research & Insights
Our goal is to get underneath the surface veneer of data, to uncover the real motivators that drive traveler choice and public image. We provide strategic guidance to help our destination partners evaluate their image, fine-tune their campaigns, demonstrate accountability to budget decision-makers & make the most of their tourism marketing dollars.
American Travel Sentiment
The Federal Government Shutdown Impacts American Holiday Travel Plans
The Federal Government Shutdown Impacts American Holiday Travel Plans
The Federal Government Shutdown may have ended, but the damage to the travel industry continues beyond the lingering air capacity reductions. It’s initial impact on Holiday Travel plans for American Travelers shows that at least 10% of Holiday Travel plans have been cancelled thus far as a direct result of…
American Travel Sentiment Wave 101
American Travel Sentiment Wave 101
According to the latest Longwoods International tracking study of American travelers, 70% of them will visit friends and relatives on holiday trips season, up from 61% last year. And they are planning their holiday trips with family, with 50% traveling with their spouse/partner, 35% traveling with their children and 18%…
American Travel Sentiment Wave 100
American Travel Sentiment Wave 100
According to the latest Longwoods International tracking study of American travelers, 39% of them say that of the factors limiting their leisure travel in the next year, the leading factor by a wide margin is financial constraints and economic uncertainty. And 64% report that travel is becoming too expensive. “Unsettling…
American Travel Sentiment Wave 99
American Travel Sentiment Wave 99
According to the latest Longwoods International tracking study of American travelers, 40% of them have changed their leisure travel plans in the past year due to extreme weather such as excessive heat, drought, flooding and hurricanes. These changes included postponing their trip, shortening the trip, changing their itinerary or destinations…
American Travel Sentiment Wave 98
American Travel Sentiment Wave 98
According to the latest Longwoods International tracking study of American travelers, 56% of them have spent at least one night following a touring route or scenic/historic highway in the U.S. such as Route 66, the Pacific Coast Highway, Blue Ridge Parkway or any other Scenic Byway. While 25% of travelers…
American Travel Sentiment Wave 97
American Travel Sentiment Wave 97
According to the latest Longwoods International tracking study of American travelers, 30% of them are reducing the number of trips they plan to take in the next six months, up from 26% a year ago. In addition, 26% are choosing to drive rather than fly on their upcoming trips, up…