New Research Will Measure Community Sentiment Towards Sports Tourism

Attracting sporting events at all levels –  Olympic sports, NCAA events, youth sports tournaments, and participation events – is an important segment of the tourism industry for many destinations around the country.  Longwoods International’s new Resident Sentiment Towards Sporting Events research, conducted in partnership with the sports tourism industry leaders at Cimarron Global Solutions, looks at resident sentiment to help destination organizations keep their finger on the pulse of how residents feel about sporting events in their community.

“For many cities, states and regions, sports tourism is a significant part of their marketing effort, aimed at attracting sporting events, their teams, players and fans,” said Amir Eylon, President and CEO of Longwoods International.  “With this new custom research, destination marketers will learn specific information as to how their community perceives the value and contribution of sports events to their respective communities.”

This new research will help destinations:

• Understand how residents assess sporting events and their impact in relation to their daily lives in their community.
• Be able to compare responses at a local level to the most recent national U.S. Study on Resident Sentiment Towards Sporting Events, conducted in partnership between Cimarron Global Solutions and Longwoods International.
• Develop engagement strategies with residents to increase their support for sporting events by showcasing the positive aspects of sports and sporting events while addressing potential pitfalls for sustainable growth.

“We are thrilled to provide our expertise in the sports tourism industry to be paired with the research prowess of Longwoods International to create this new research for U.S. tourism destinations,” said Dr. Jennifer Stoll, CEO of Cimarron Global Solutions. “Both companies believe that this research will be a crucial tool for any comprehensive sports marketing program.”

To learn more about this new research, contact Longwoods International ([email protected]) or Jennifer Stoll at Cimarron Global Solutions ([email protected]).

About Longwoods International 
Longwoods International is a leading travel and tourism research consultancy with headquarters in Columbus, Ohio and Toronto Canada, and offices in Illinois, Indiana, Michigan, New York, North Carolina, Tennessee, and Wisconsin. It conducts Longwoods Travel USA®, the largest ongoing survey of American travelers, as well as image, advertising effectiveness, advertising return on investment, sentiment, and other custom research in 12 countries around the globe.

About Cimarron Global Solutions 
Cimarron Global Solutions is the sport and tourism industry’s leading research, strategy, and advisory company. Established in 2024 by Dr. Jennifer Stoll, Cimarron is committed to providing customized insights and forward-thinking strategies tailored to meet the distinctive challenges of the sport and tourism sectors. They are not just trendsetters; they are shaping the future of sport and tourism. Rooted in integrity, teamwork, and an unwavering pursuit of excellence, Cimarron empowers organizations to thrive in a rapidly evolving landscape. 

Download a copy of the informational sheet below for more information about the Resident Sentiment Towards Sporting Events research: