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American Travel Sentiment, Case Studies

American Travel Sentiment Study – Wave 73

Travelers Intend to Use Artificial Intelligence for Trip Planning

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According to the latest Longwoods International tracking study of American travelers, 32% of them are likely to use Chat GPT as a tool for planning their next trip.   Chat GPT is an artificial intelligence chatbot technology developed by research company Open AI.  In contrast, 27% of respondents were not aware of Chat GPT.

“The travel industry has always been a leader in adapting new technologies, from early automated reservation systems to the internet and social media,” said Amir Eylon, President and CEO of Longwoods International.  “We fully expect similar early adoption by the industry and travelers to the potential benefits of employing artificial intelligence in travel planning and decision making.”

The shift to electric vehicles is another emerging technology travel trend, with 37% of travelers likely to use an electric vehicle on their next trip.  And 79% of travelers reported that traveling with friends and family brings them closer together, and 65% say they appreciate travel more after living through COVID-19 travel limitations and restrictions.

The survey, supported by Miles Partnership, was fielded April 26, 2023 using a national sample randomly drawn from a consumer panel of 1,000 adults, ages 18 and over.  Quotas were used to match Census targets for age, gender, and region to make the survey representative of the U. S. population.