American Travel Sentiment, In the News, Press Release, Research & Insights

American Travel Sentiment Wave 96

According to the latest Longwoods International tracking study of American travelers, 22% of them plan to spend less on their summer trips, up from 14% a year ago, while 25% plan to spend more on their summer travel, down from 30% in April 2024. About half of all travelers plan to spend about the same on summer trips as last year.

“Economic uncertainty continues to be a major influence on travelers’ planning and intentions, with 31% of them reporting that inflation, airfares and their personal financial situation are greatly impacting their travel decisions,” said Amir Eylon, President and CEO of Longwoods International. “And the number of activities summer travelers plan to participate in while on their trips is also declining.”

Visiting friends and family remains the top activity for U.S. travelers, followed by beach/waterfront vacations and road trips. There is less interest in international travel in the next 12 months, with 19% saying it is very likely they will make an international trip, down from 25% in January.

The survey, supported by Miles Partnership, was fielded May 6, 2025 using a national sample randomly drawn from a consumer panel of 1,000 adults, ages 18 and over. Quotas were used to match Census targets for age, gender, and region to make the survey representative of the U.S. population.

Longwoods International is a leading travel and tourism research consultancy with headquarters in Columbus, Ohio and Toronto Canada, and offices in Idaho, Illinois, Indiana, Michigan, New York, North Carolina, Tennessee, and Wisconsin. It conducts Longwoods Travel USA^®, the largest ongoing survey of American travelers, as well as image, advertising effectiveness, advertising return on investment, sentiment, and other custom research in 12 countries around the globe.