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Canadian Travel Sentiment Towards the U.S. – July 2026 Update

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According to the latest Longwoods International tracking study of Canadian travelers, 28% of them visited the U.S. in the past six months, up from 23% a year ago.  And 49% intend to visit the U.S. in the next 12 months, up from 43% in April.

“Canadian travel to the U.S. and intent to travel to the U.S. are improving, albeit slowly,” said Amir Eylon, President and CEO of Longwoods International.  “Similarly, 51% of Canadian travelers did not travel to the U.S. in the past six months and had no intention to do so, down from 60% in July of 2025.”

While 91% percent of Canadian travelers believe that the United States is a destination with lots to see and do, the highest percentage in the past 16 months, 56% of them report that U.S. government policies, trade practices and political statements make them less likely to visit the U.S., down from 63% a year ago.  And 37% of Canadians believe the U.S. is a safe place to visit, down from a peak of 42% in April of 2025.

The survey was fielded July 9-14, 2026 using a national sample randomly drawn from a

consumer panel of 1,000 Canadian adults, ages 18 and over. The sample is representative of

Canadian demographics for age, gender and province.