Montana Senate Bill 90 and Cautionary Case Study of “The Rise & Fall of Colorado Tourism”

Date published: 01/22/2025

Flathead Beacon highlights concerns from tourism officials and small business owners regarding a proposed bill that would redirect tourism tax revenue, potentially destabilizing Montana’s tourism economy. The article references Longwoods International’s case study, The Rise & Fall of Colorado Tourism, which examines the economic fallout after Colorado eliminated its tourism marketing program in 1993, as a cautionary example of the bill’s potential impact.

You can read the full article here.