American Travel Sentiment Study - Wave 80
Travelers Turn More Cautious About Holiday Travel

According to the latest Longwoods International tracking study of American travelers, the percentage of them who plan to spend more on holiday travel this season compared to last year has declined, from 33% in September to 28% in November. Similarly, the percentage of travelers now planning to spend less on holiday travel this year than last has increased, from 16% in September to 23% in November.

“We still expect a strong holiday travel season this year, but perhaps not quite as robust as it initially appeared in our September data,” said Amir Eylon, President and CEO of Longwoods International.  “That said, traveler concerns about COVID-19, inflation, gas and airline prices, and their finances remain muted.”

Seventy-five percent of travelers do plan to take holiday trips this season. Of those traveling over the holidays, 63% of them will travel by car and 27% will travel by plane.

The survey, supported by Miles Partnership, was fielded November 15, 2023 using a national sample randomly drawn from a consumer panel of 1,000 adults, ages 18 and over.  Quotas were used to match Census targets for age, gender, and region to make the survey representative of the U. S. population.

Longwoods International is a leading travel and tourism research consultancy with headquarters in Columbus, Ohio and Toronto Canada, and offices in Florida, North Carolina, New York, Indiana, Michigan and Wisconsin. It conducts Longwoods Travel USA®, the largest ongoing survey of American travelers, as well as image, advertising effectiveness, advertising return on investment, sentiment, and other custom research in 12 countries around the globe.

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