American Travel Sentiment Study - Wave 82
Travelers Use of Chat GPT for Trip Planning Stalls

According to the latest Longwoods International tracking study of American travelers, only 14% of them have used Chat GPT to plan a trip in the past six months. And only 31% of them report that it is likely they will use Chat GPT to plan their next trip, statistically unchanged from 32% in April of 2023.  

“While artificial intelligence likely will produce significant changes across the travel industry as it evolves and is deployed, its use as a travel planning tool by consumers thus far remains relatively modest,” said Amir Eylon, President and CEO of Longwoods International. “It likely will be years before we understand the full impact of AI on all aspects of the visitor economy.”

The outlook for travel remains robust, with 93% of travelers planning trips during the next six months, the highest level since March 2023. And the percentage of travelers with concerns about their personal finances impacting their future travel fell from 29% in January to 26% in February.

The survey, supported by Miles Partnership, was fielded February 7, 2024 using a national sample randomly drawn from a consumer panel of 1,000 adults, ages 18 and over.  Quotas were used to match Census targets for age, gender, and region to make the survey representative of the U. S. population.

Longwoods International is a leading travel and tourism research consultancy with headquarters in Columbus, Ohio and Toronto Canada, and offices in Florida, North Carolina, New York, Indiana, Michigan, Illinois and Wisconsin.  It conducts Longwoods Travel USA®, the largest ongoing survey of American travelers, as well as image, advertising effectiveness, advertising return on investment, sentiment, and other custom research in 12 countries around the globe.

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