American Travel Sentiment Study - Wave 83
Millions of Travelers Planning Trips to See Eclipse

According to the latest Longwoods International tracking study of American travelers, 14% of them plan to travel at least 50 miles from home to view the solar eclipse on April 8th.   Of those travelers, 20% will spend three to five nights away from home, 43% will spend one or two nights away on their eclipse trip, and 27% will travel and return home on the same day.

“For those destinations which will experience a total solar eclipse, they should expect a significant boost in visitation around the eclipse,” said Amir Eylon, President and CEO of Longwoods International.  “The fact that the eclipse will occur on a Monday afternoon means that this event likely will provide the equivalent of a bonus holiday weekend for destinations along the total solar eclipse path.”

The outlook for travel in 2024 remains strong, with 93% of travelers planning trips during the next six months, the highest level in a year. On their next trips, 64% plan to travel by car to a U.S. destination, while 25% plan to travel by air in the U.S.  For 7% of travelers, their next trip is to a foreign destination.

The survey, supported by Miles Partnership, was fielded March 6, 2024 using a national sample randomly drawn from a consumer panel of 1,000 adults, ages 18 and over.  Quotas were used to match Census targets for age, gender, and region to make the survey representative of the U. S. population.

Longwoods International is a leading travel and tourism research consultancy with headquarters in Columbus, Ohio and Toronto Canada, and offices in Florida, North Carolina, New York, Indiana, Michigan, Illinois and Wisconsin.  It conducts Longwoods Travel USA®, the largest ongoing survey of American travelers, as well as image, advertising effectiveness, advertising return on investment, sentiment, and other custom research in 12 countries around the globe.

Sponsored by: 

Miles Partnership Logo


Interested In Talking?