COVID-19 Travel Sentiment Study-Wave 15

Rising Coronavirus Cases Reverse U.S. Traveler Confidence

According to the most recent Longwoods International tracking study of American travelers, three-fourths are changing their travel plans because of the coronavirus pandemic, the highest level since mid-May.   And the percentage of Americans who have travel plans in the next six months has dropped to 65%, the lowest level since the April 1st.

“Rising numbers of COVID-19 cases and hospitalizations in many states are changing consumer attitudes and actions regarding travel,” said Amir Eylon, President and CEO of Longwoods International.  “The negative data on the pandemic and reversals in reopening plans are taking their toll on the outlook for the U.S. travel industry.”

According to the survey, support for opening local communities to visitors has dropped to 34%, the lowest level since mid-May. And the percentage of American travelers who now feel safe traveling outside their community has fallen to 41%, also a low since mid-May. The percentage of Americans comfortable dining in local restaurants and shopping in local stores also declined, from 47% two weeks ago to 40% in the most recent survey.

The survey, supported by Miles Partnership, was fielded July 1, 2020 using a national sample randomly drawn from a consumer panel of 1,000 adults, ages 18 and over.  Quotas were used to match Census targets for age, gender, and region to make the survey representative of the U. S. population.

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