Research & Insights
Our goal is to get underneath the surface veneer of data, to uncover the real motivators that drive traveler choice and public image. We provide strategic guidance to help our destination partners evaluate their image, fine-tune their campaigns, demonstrate accountability to budget decision-makers & make the most of their tourism marketing dollars.
American Travel Sentiment
American Travel Sentiment Wave 109
American Travel Sentiment Wave 109
According to the latest Longwoods International tracking study of American travelers, 28% of them used AI to plan a trip in the past six months, up from 19% in August of 2024. Among those who used AI for trip planning, the top uses of the technology were to find…
American Travel Sentiment Wave 108
American Travel Sentiment Wave 108
According to the latest Longwoods International tracking study of American travelers, awareness of America 250, the official celebration of the 250th anniversary of the founding of our country, is up and now stands at 75% of travelers, up from 46% in March. Among travelers aware of America 250, a…
American Travel Sentiment Wave 107
American Travel Sentiment Wave 107
According to the latest Longwoods International tracking study of American travelers, 40% of those who intend to travel in the next six months report that higher gas prices are greatly impacting their travel plans, up from 33% last month and 21% two months ago. Of those who intend to…
American Travel Sentiment Wave 106
American Travel Sentiment Wave 106
According to the latest Longwoods International tracking study of American travelers, a third of them report that higher gas prices are impacting their travel plans, up from 21% a month ago. Of those who intended to travel in the next six months, 41% are now planning to travel to…
American Travel Sentiment Wave 105
American Travel Sentiment Wave 105
According to the latest Longwoods International tracking study of American travelers, 46% of them are aware that 2026 is the 250th anniversary of the founding of the United States. Eighteen percent are very aware of this anniversary, while 29% are somewhat aware of this special year. Among those aware…
American Travel Sentiment Wave 104
American Travel Sentiment Wave 104
According to the latest Longwoods International tracking study of American travelers, 34% of them are likely to take an overnight trip to attend sporting events, such as professional or college games. And 20% of travelers say they likely will attend a FIFA World Cup match. “Special events such…