Case Studies, Research & Insights, Resident Sentiment
American & Canadian Attitudes Towards the Tourism Industry

Destinations International and Longwoods International Reveal Research on American and Canadian Attitudes Towards the Tourism Industry. Each year, Longwoods International conducts a national study exploring Americans’ and Canadians’ perceptions of tourism, its impacts, and the industry’s performance in destination development, stewardship, and marketing. This year’s results provide both promising news as well as opportunities for improvement and further advocacy. Below find the 2023 industry briefs for both the United States and Canada.
Download Canadian Resident Sentiment Industry Brief
Download US National Resident Sentiment Industry Brief
About Destinations International:
Destinations International is the world’s largest resource for official destination organizations, convention and visitors bureaus (CVBs) and tourism boards. Destinations International is about serving destination marketing professionals first and foremost. For more information, visit www.destinationsinternational.org.
About Longwoods International:
Longwoods International is a leading travel and tourism research company with with headquarters in Columbus, Ohio and Toronto Canada, and offices in Florida, North Carolina, New York, Indiana, Michigan, Illinois and Wisconsin. It conducts Longwoods Travel USA®, the largest ongoing survey of American travelers, as well as image, advertising effectiveness, advertising return on investment, sentiment, and other custom research in 12 countries around the globe.