American Travel Sentiment Study - Wave 84
Strong Summer Travel Season Expected

According to the latest Longwoods International tracking study of American travelers, 92% have travel plans during the next six months. Thirty percent of travelers plan to spend more on summer travel this year compared to last summer, 56% plan to spend about the same as last year, while only 14% plan to spend less.

“With significant summer travel planning underway, early indications look positive for this travel season,” said Amir Eylon, President and CEO of Longwoods International. “However, inflation remains a concern for some, with a quarter of travelers indicating inflation will greatly impact their travel decisions in the next six months.”

Regarding the recent total solar eclipse, this cosmic occurrence was truly a special event for destinations along its path. Seven percent of travelers reported traveling at least 50 miles to observe the eclipse. On those trips, 7% spent more than 5 nights away from home, 9% were away 3 to 5 nights, 39% spent 1 to 2 nights away, and 44% traveled and returned on the same day.

The survey, supported by Miles Partnership, was fielded April 10, 2024 using a national sample randomly drawn from a consumer panel of 1,000 adults, ages 18 and over. Quotas were used to match Census targets for age, gender, and region to make the survey representative of the U. S. population.

Longwoods International is a leading travel and tourism research consultancy with headquarters in Columbus, Ohio and Toronto Canada, and offices in Florida, North Carolina, New York, Indiana, Michigan, Illinois and Wisconsin.  It conducts Longwoods Travel USA®, the largest ongoing survey of American travelers, as well as image, advertising effectiveness, advertising return on investment, sentiment, and other custom research in 12 countries around the globe.

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