Spurred by the company’s growth, Longwoods International announced today that Melissa Luebbe has joined the company as its Vice President of Client Development.  Widely known and respected throughout the travel and tourism industry, Melissa has held senior management positions in tourism marketing, research and data organizations, including serving as publisher of Midwest Living magazine.

“The breadth of Melissa’s knowledge, experience and her professional relationships with countless tourism leaders will be tremendous assets for Longwoods,” said Amir Eylon, President and CEO of Longwoods International.  “On a personal level, I know her enthusiasm and positivity will help us continue to elevate our work and enhance our growing team of all stars.  We are thrilled to have her join us as a senior leader of our company.”

In addition to being recognized as a gifted thought leader throughout the destination marketing universe, Melissa is a popular and engaging public speaker and presenter on the complex issues currently faced by destinations in the post-COVID world. With clients, Melissa is a trusted advisor and problem solver.

“To join an organization with the well-deserved reputation for excellence that Longwoods International possesses is a perfect fit for my professional future,” said Melissa Luebbe.  “Just as importantly, I have known, admired and collaborated with Amir and other members of the Longwoods family for years.  I am delighted to join the premiere research and data consultancy for our great industry!”  Melissa will be based in Chicago, IL.

Longwoods International is a leading travel and tourism research consultancy with headquarters in Columbus, Ohio and Toronto Canada, and offices in Florida, North Carolina, New York, Indiana, Michigan, Illinois and Wisconsin.  It conducts Longwoods Travel USA^_®, the largest ongoing survey of American travelers, as well as image, advertising effectiveness, advertising return on investment, sentiment, and other custom research in 12 countries around the globe.