Our goal is to get underneath the surface veneer of data, to uncover the real motivators that drive traveler choice and public image. We provide strategic guidance to help our destination partners evaluate their image, fine-tune their campaigns, demonstrate accountability to budget decision-makers & make the most of their tourism marketing dollars.
Preliminary 2018 estimates for topline metrics indicate that a total of 40.9 million visitors came...
The "Pure Michigan" tourism campaign was a rousing success in 2012, according to new figures...
The Family Travel Association partnered with tourism market research firm Longwoods International to create a...
Direct tourism spending in 2017 across Wisconsin rose 3.17 percent over 2016, to $12.7 billion...
Visitors to the Hostess City opened their wallets more than ever before in 2017 contributing...
According to travel and tourism researcher Longwoods International, 9.1 million visitors made overnight trips to...