Our goal is to get underneath the surface veneer of data, to uncover the real motivators that drive traveler choice and public image. We provide strategic guidance to help our destination partners evaluate their image, fine-tune their campaigns, demonstrate accountability to budget decision-makers & make the most of their tourism marketing dollars.
LANSING — Several years ago, about 80 percent of the cars parked at Baymont Inn...
After launching its newest ads for the Pure Michigan tourism campaign earlier this month, the...
LANSING — Detroit's post-bankruptcy story will be a highlight of the Pure Michigan marketing campaign...
Gov. Jennifer Granholm's proposal to pump $60 million over two years into tourism and business...
NORTH MUSKEGON — For the Republicans now controlling state government, the Pure Michigan tourism campaign...
LANSING — Last summer's Pure Michigan advertising campaign motivated 3.2 million trips to Michigan last...