Our goal is to get underneath the surface veneer of data, to uncover the real motivators that drive traveler choice and public image. We provide strategic guidance to help our destination partners evaluate their image, fine-tune their campaigns, demonstrate accountability to budget decision-makers & make the most of their tourism marketing dollars.
Whether in the shape of staycations or adventurous getaways, multi-generational trips are on the rise...
The Family Travel Association partnered with tourism market research firm Longwoods International to create a...
Direct tourism spending in 2017 across Wisconsin rose 3.17 percent over 2016, to $12.7 billion...
The Pure Michigan tourism campaign has been recognized by a national research foundation. Travel Michigan...
In 2016, tourism had a $20 billion impact on Wisconsin's economy, according to Tourism Economics...
The state received $4.90 for each dollar spent on Pure Michigan adver- tising in 2011...