Our goal is to get underneath the surface veneer of data, to uncover the real motivators that drive traveler choice and public image. We provide strategic guidance to help our destination partners evaluate their image, fine-tune their campaigns, demonstrate accountability to budget decision-makers & make the most of their tourism marketing dollars.
TRAVERSE CITY, Mich. (AP) — The Pure Michigan marketing campaign is drawing waves of first-time...
DEARBORN - Gov. Rick Snyder is sold on selling the state, signing a bill into...
The state's 'Pure Michigan' campaign has been the source of both acclaim and angst. Touting...
The launch of a $7.4 million winter campaign represents the first major initiative for Travel...
The Pure Michigan campaign continues to generate a strong impact for the state's economy according...
Now that the acclaimed Pure Michigan marketing campaign has boosted the state's tourism profile nationally...