Our goal is to get underneath the surface veneer of data, to uncover the real motivators that drive traveler choice and public image. We provide strategic guidance to help our destination partners evaluate their image, fine-tune their campaigns, demonstrate accountability to budget decision-makers & make the most of their tourism marketing dollars.
New Mexico Tourism Secretary Monique Jacobson said a study showing the state's "New Mexico True"...
The ROI study showed that the variety of advertisements used by the SCVB had a...
I've known Bill Siegel for a long time. He and his firm Longwoods International have...
US Travel Association Honors Pure Michigan with Four Awards LANSING, Mich. -- And the winner...
Our image and brand research showed that, despite the campaign’s efforts, Michigan’s image remained poor...