Our goal is to get underneath the surface veneer of data, to uncover the real motivators that drive traveler choice and public image. We provide strategic guidance to help our destination partners evaluate their image, fine-tune their campaigns, demonstrate accountability to budget decision-makers & make the most of their tourism marketing dollars.
LANSING — Detroit's post-bankruptcy story will be a highlight of the Pure Michigan marketing campaign...
Imagine a state-funded program that creates and supports thousands of jobs and generates $2.86 in...
NORTH MUSKEGON — For the Republicans now controlling state government, the Pure Michigan tourism campaign...
LANSING — Several years ago, about 80 percent of the cars parked at Baymont Inn...
Now that the acclaimed Pure Michigan marketing campaign has boosted the state's tourism profile nationally...
When Zimmermann came to Michigan in October 2001, the agency spent just $5.7 million annually...