Our goal is to get underneath the surface veneer of data, to uncover the real motivators that drive traveler choice and public image. We provide strategic guidance to help our destination partners evaluate their image, fine-tune their campaigns, demonstrate accountability to budget decision-makers & make the most of their tourism marketing dollars.
LANSING — Last summer's Pure Michigan advertising campaign motivated 3.2 million trips to Michigan last...
The state received $4.90 for each dollar spent on Pure Michigan adver- tising in 2011...
A major boost in funding for tourism promotion for the next few years provides the...
TRAVERSE CITY, Mich. (AP) — The Pure Michigan marketing campaign is drawing waves of first-time...
The state's 'Pure Michigan' campaign has been the source of both acclaim and angst. Touting...
The launch of a $7.4 million winter campaign represents the first major initiative for Travel...