Our goal is to get underneath the surface veneer of data, to uncover the real motivators that drive traveler choice and public image. We provide strategic guidance to help our destination partners evaluate their image, fine-tune their campaigns, demonstrate accountability to budget decision-makers & make the most of their tourism marketing dollars.
LANSING — Last summer's Pure Michigan advertising campaign motivated 3.2 million trips to Michigan last...
When Zimmermann came to Michigan in October 2001, the agency spent just $5.7 million annually...
While the numbers show WestWorld of Scottsdale continues to function at an operational deficit, that's...
The Traverse City area continues to bask in the glory of a successful tourism economy...
If you think Des Moines is an unlikely destination for vacationers, think again.In fact, new...
Louisville has a new brand, a new distillery destination and an added boost in tourism...