Our goal is to get underneath the surface veneer of data, to uncover the real motivators that drive traveler choice and public image. We provide strategic guidance to help our destination partners evaluate their image, fine-tune their campaigns, demonstrate accountability to budget decision-makers & make the most of their tourism marketing dollars.
When Zimmermann came to Michigan in October 2001, the agency spent just $5.7 million annually...
The state received $4.90 for each dollar spent on Pure Michigan adver- tising in 2011...
Pure Michigan's advertising campaign attracted more than 4 million out-of-state visitors in 2013, an increase...
LANSING, MI -- (Marketwire) -- 03/23/11 -- Pure Michigan was recognized by the Advertising Research...
The Pure Michigan campaign had its biggest impact to date in 2012, attracting 3.8 million...
A major boost in funding for tourism promotion for the next few years provides the...