Our goal is to get underneath the surface veneer of data, to uncover the real motivators that drive traveler choice and public image. We provide strategic guidance to help our destination partners evaluate their image, fine-tune their campaigns, demonstrate accountability to budget decision-makers & make the most of their tourism marketing dollars.
Casey Jourden says the Pure Michigan TV ads -- those dreamy, 30-second promos of vacation...
NORTH MUSKEGON — For the Republicans now controlling state government, the Pure Michigan tourism campaign...
A major boost in funding for tourism promotion for the next few years provides the...
The launch of a $7.4 million winter campaign represents the first major initiative for Travel...
Lansing, Mich. (WZZM) The Pure Michigan ad campaign will continue after state lawmakers approved money...
Gov.-elect Snyder pushes for action from lawmakers Don't look for those inspirational "Pure Michigan" ads...