Our goal is to get underneath the surface veneer of data, to uncover the real motivators that drive traveler choice and public image. We provide strategic guidance to help our destination partners evaluate their image, fine-tune their campaigns, demonstrate accountability to budget decision-makers & make the most of their tourism marketing dollars.
CORNING, New York (April 25, 2002) – Georgia Tech's Tourism and RegionalAssistance Centers (TRACS) has...
Spending on travel in the state was up 10 percent from 2006, andColorado's share of...
The 1997 $10 million emergency advertising campaign conducted by the Hawai'i Visitors and Convention Bureau...
Denver's tourism numbers reached an all-time high in 2006, with 11.7 million overnight visitors to...
Georgia Tech's Economic Development Institute (EDI) has announced the winners in itssecond-round competition for best...
Spending on tourism promotion more than pays for itself in increased tax revenueNearly every expense...