Our goal is to get underneath the surface veneer of data, to uncover the real motivators that drive traveler choice and public image. We provide strategic guidance to help our destination partners evaluate their image, fine-tune their campaigns, demonstrate accountability to budget decision-makers & make the most of their tourism marketing dollars.
The launch of a $7.4 million winter campaign represents the first major initiative for Travel...
Gov.-elect Snyder pushes for action from lawmakers Don't look for those inspirational "Pure Michigan" ads...
LANSING — Several years ago, about 80 percent of the cars parked at Baymont Inn...
The state received $4.90 for each dollar spent on Pure Michigan adver- tising in 2011...
When Zimmermann came to Michigan in October 2001, the agency spent just $5.7 million annually...
Dollars spent attracting tourists to West Virginia are far more reaching than a first glance...