Skip to Content

Understand. Optimize. Know.


The Longwoods Difference

  • The quality of our research is considered the “gold standard” within the travel industry.
  • Our team’s expertise is unparalleled in both market research and tourism marketing.
  • We pride ourselves on exceeding customer expectations.

Respected Leader in Market Research Since 1978

As partners to leading destinations and brands in the tourism industry for more than 45 years, Longwoods International is focused on working with clients to meet their research needs and objectives through groundbreaking research, thought-leading insights, and excellent counsel and service.

Explore
Our Services

Travel USA® Visitor Profile Research

Understand your visitors with detailed profiles including volume and spending.

Learn More

Advertising Effectiveness & ROI Research

Find out if your advertising is working in terms of incremental visitation, spending, return on investment and messaging.

Learn More

Brand Health & Image Assessment

What does the traveling public think about your destination? Leverage your knowledge to build more powerful messages.

Learn More

Resident Sentiment Research

Understand how locals perceive tourism and its impacts.

Learn More

“Halo Effect” Research

Advertising’s Impact on Economic Development Beyond Tourism- How does the impact of both travel marketing and visitation contribute to a destination’s broader economic development goals?

Learn More

Clarity of Place

Provides data driven community alignment for destinations.

Learn More

In The News

June 9, 2025

Longwoods International’s President & CEO, Amir Eylon, quoted within Business Insider article “American Tourists Can’t Quite Quit Europe”

June 7, 2025 — Amir Eylon was interviewed for an article in “Business Insider” in which he discusses some of the highlights from Wave 96 of the American Travel Sentiment study and international travel trends. Read the full article here: https://www.businessinsider.com/europe-summer-travel-americans-economic-uncertainty-2025-6

June 6, 2025

Greek Travel Pages Features Longwoods International’s American Travel Sentiment on International Travel

May 30, 2025 — In a Greek Travel Page (GTP Headlines) article titled “Greece Leads as Most Googled Summer Getaway for Americans,” Longwoods International’s American Travel Sentiment data is cited regarding U.S. traveler interest in international destinations. According to to the Longwoods International’s American Travel Sentiment study, 88% of American…

June 6, 2025

Columbus Area Visitors Center Releases Results of Brand Health Study

June 3, 2025 — The Republic – Columbus Indiana’s local newspaper highlights findings from Longwoods International’s Brand Health Assessment, conducted for the Columbus Area Visitors Center. The study provides insight into how potential travelers perceive the community as a destination.Read More…

May 30, 2025

Longwoods International’s Canadian Sentiment Towards the U.S. cited within a Montana Public Radio interview and article

5.30.25 – See and hear the full story here: https://www.mtpr.org/montana-news/2025-05-30/fewer-canadians-visited-northwest-montana-this-spring-amid-strained-relations

May 22, 2025

China Daily highlights Longwoods International’s Travel Sentiment insights in “Fewer Tourists are Choosing New York City”

May 21, 2025 – Longwoods International’s Canadian Sentiment Towards the U.S. study is cited in the article’s analysis of declining travel interest from key international markets. The reporting points to worsening perceptions of the U.S. and a growing number of travelers who are choosing alternative destinations due to concerns about…

May 22, 2025

NewsBreak / The Robin Report features Longwoods International’s Canadian Travel Sentiment Towards the U.S.

May 21, 2025 — In the NewsBreak / The Robin Report, “Is the International Tourist Retail Dollar at Risk?” mentions the latest Longwoods International Canadian Travel Sentiment Survey, citing that “the study found that 36 percent of Canadians who had planned to travel to the U.S. in…

What Clients Are Saying

“Longwoods International’s brand health assessment has allowed Visit Savannah to get a better understanding of our image among our target audiences. The results of this research delve in to key metrics like advertising awareness and provides guidance on what to focus on or refine in our creative.”

Joe Marinelli

President & CEO of Visit Savannah

“Longwoods International has provided Explore Georgia with the data necessary to make informed decisions that have helped us continuously measure our progress. Longwoods’ Travel USA® report provides extensive state and regional-level data for domestic overnight and day trips to and within Georgia. These insights provide us with a deeper understanding of the Georgia traveler, while highlighting key metrics such as volume and market share for domestic travel to and within our state.”

Ashley Barfield

PHD, Director, Marketing Research – Georgia Dept. of Economic Development

… while tourism marketing has been shown to generate significant economic impact by driving visitation, these results demonstrate the potential long-term benefits for broader economic development.

Andy Levine

Contributor, Forbes

The visitor-focused advertising of DMOs has a pronounced impact on measures that many community leaders have long said are more important than ‘tourism’.

Bill Geist

Chief Investigator, DMOproz

A Few Of Our Clients

Upcoming Appearances

June 26, 2025

Los Angeles Tourism & Convention Board June Meeting

Los Angeles

Amir Eylon

Destinations International logo

July 9, 2025 – July 11, 2025

Destinations International 2025 Annual Convention

Chicago, IL

Amir Eylon, David Holder, Jennifer Foster, Josanni Martinez

Amir Eylon, George Zimmermann, Melissa Luebbe, Brian Screptock, Kelsey Waite, Jennifer Foster, Josanni Martinez, David Holder, Tina Valdecanas

July 17, 2025

Louisville Tourism Annual Meeting

Louisville, KY

Amir Eylon

July 22, 2025

Explore La Crosse Annual Meeting

La Crosse, WI

Melissa Luebbe

July 30, 2025 – August 1, 2025

U.S. Travel Association Summer Summit

Colorado Springs, CO

Amir Eylon

August 17, 2025 – August 19, 2025

U.S. Travel Association ESTO 2025

Phoenix, AZ

Amir Eylon, Melissa Luebbe, Brian Screptock, Kelsey Waite, Jennifer Foster