Respected Leader in Market Research Since 1978
As partners to leading destinations and brands in the tourism industry for over 30 years, Longwoods International is focused on working with clients to meet their research needs and objectives through groundbreaking research, thought-leading insights, and excellent counsel and service.
Understand your visitors with detailed profiles including volume and spending.
Find out if your advertising is working in terms of incremental visitation, spending, and messaging.
What does the traveling public think about your destination? Leverage your knowledge to build more powerful messages.
How does travel marketing contribute to broader economic development goals?
Longwoods' tourism experts can guide your organization through questions and challenges.
Understand how locals perceive tourism and its impacts.
Use our market research expertise to position your destination for success.
The jury is in. The verdict is crystal.
The visitor-focused advertising of DMOs has a pronounced impact on measures that many community leaders have long said are more important than “tourism.”
… while tourism marketing has been shown to generate significant economic impact by driving visitation, these results demonstrate the potential long-term benefits for broader economic development.